Videos

From port to customer, step by step

International transport, logistics and customs explained simply, seen from Morocco: ten short episodes following a workshop in Fez, from its first export order to its imports. Free to watch, in French or in English.

  • Ten seven-minute episodes
  • In French and in English
  • No sign-up, no third-party player

What you will find

  • Who does what: freight forwarder, forwarding agent, customs broker, carrier
  • Incoterms, documents, origin, customs economic procedures
  • The real cost of a shipment, from freight to landed cost
The series

From port to customer, step by step

Each episode starts from a concrete situation and follows it through. No prior knowledge is needed; the Moroccan terms are those of the customs administration.

Video language
Episode 1 · 6 min

The journey of a shipment: from a Moroccan workshop to a customer abroad

A small workshop in Fez receives its first order from abroad: two hundred bags for a shop in Lyon. Who carries them, who pays, which papers, what happens at customs? Goods never travel alone: they pass from hand to hand.

Episode 2 · 7 min

Freight forwarder, customs broker, carrier: who does what?

Freight forwarder, forwarding agent, customs broker, carrier: these words sound alike, but they don't carry the same responsibility. The small workshop in Fez gets a new order and finally wants to know who to call, for what, and who answers for what when things get stuck.

Episode 3 · 8 min

Incoterms explained simply: who pays for what, and up to where

The workshop in Fez quotes a price to its shop in Lyon. But is that price for the bags collected in Fez, or delivered to Lyon? Who pays for transport, insurance, customs, and above all: who loses the money if the boxes are damaged on the way? Three letters, written into the sale, answer it all: the Incoterm.

Episode 4 · 7 min

Customs clearance in Morocco, step by step

The small workshop in Fez has imported a batch of leather. It has arrived at the port of Casablanca, but it can't leave yet. DUM, BADR, tariff heading, red channel, release: customs clearance is no mystery, it is a series of steps, always in the same order.

Episode 5 · 7 min

International trade documents: what each paper is for

The workshop in Fez is preparing a shipment of two hundred bags for Lyon. The boxes are sealed, but a pile of papers remains: invoice, packing list, transport document, proof of origin, certificate. They look alike, and yet a single figure that differs is enough to leave the goods stuck.

Episode 6 · 7 min

Sea, air or road: choosing the right mode of transport

The workshop in Fez has three shipments to send: bags for Lyon, an order for Montreal, samples awaited in Dubai. Should everything go the same way? There is no best mode of transport, only the right mode for each shipment.

Episode 7 · 7 min

Morocco's logistics gateways: ports, hubs and industrial zones

A small workshop in Fez has three shipments: bags for Lyon, a batch for Montreal, leather coming in from abroad. But Fez has no port. Which way does all of this go, and why? The nearest port is not always the right one.

Episode 8 · 7 min

The real cost of a shipment: from freight to landed cost

The workshop in Fez imports eight thousand metal clasps at two dirhams fifty each. But between the supplier's warehouse and the workshop, there is the sea, the port, customs and the road, and each one sends an invoice. What does a clasp really cost, and what should the bag sell for? All amounts in the video are fictitious, for the example.

Episode 9 · 7 min

Rules of origin: how free trade agreements save you money

The workshop in Fez ships a second order of bags to a shop in Lyon. Same model, same price, but this time the shop pays customs duties. What's missing: proof that the bags are Moroccan. A free trade agreement doesn't save you anything on its own.

Episode 10 · 7 min

Customs economic procedures: importing without paying everything upfront

The workshop in Fez imports its metal clasps, sews them onto its bags, and re-exports them to Lyon. Why pay duties on goods that are only passing through? Moroccan customs offers economic procedures: most of them suspend duties and taxes, in exchange for a commitment and an approved guarantee.

Preview version: the narration is a synthetic voice until the final voice is recorded. The content, diagrams and calculations are those of the final version.

Going further

Hands-on workshops, on your own files

The videos lay the groundwork. Our workshops take these notions back to your files, at your premises: the margin of each file, liability and claim deadlines, invoicing.

See the workshops

For whom

  • Operations and invoicing teams
  • Managers of freight forwarding and customs brokerage firms
  • Road carriers who want to invoice correctly

Using Transiz, or considering it? Its video training has its own page: Transiz training

A project?

Let's talk about your business

Freight forwarder, customs broker, carrier: tell us how you work today, and we will show you Transiz on a file that looks like yours.